Email Ad - Macy's (SPEC)

Company: Macy’s is an American department store chain

Objective: With an email ad, get consumers to visit their local Macy’s store during their 3 day 40% off Mens sweater promotion.

Copy Strategy: I created copy that speaks to the target market of men ages 28-45 motivation of savings, convenience and style. This copy evokes the feelings of confidence that come from a stylish wardrobe upgrade. It clearly highlights the cost savings, and also that there are plenty of choices under one roof, appealing to his need for convenience in a promotional, urgent and clever tone.