Direct Mail Postcard - Pure Impact Boxing Gym (SPEC)
Company: Pure Impact is a (fictional) boxing gym located in Nairobi.
Objective: Create a 2 sided direct mail postcard to spread awareness of the boxing gym and invite consumers to experience its offerings with a free 3-day pass.
Copy Strategy: I created copy that would appeal to the target market of men and women ages 22-38 who are already into and serious about fitness but have busy schedules. Using an exciting, urgent, and promotional tone, I created copy that speaks to the target audiences’ desire to push themselves hard and find the best workouts to reach their goals. I also address their pain point of busy schedules by highlighting flex training schedules.