Newspaper Ad - Green Garden Homes (SPEC)
Company: Green Garden Homes is a (fictional) housing development company.
Objective: Through a newspaper ad, promote interest in their Environmentally Friendly subdivision by getting consumers to visit their website and register for information.
Copy Strategy: I crafted copy that speaks to 30-to 45-year-old parents' target audience by showing that they can have the best of two worlds; they can make a eco-conscious purchase and not break the bank. The copy also speaks to the target's desire to keep the traditional elements of having their families grow up in a large house, in a tight knit community with finishes that make it feel unique.