Autoresponder Day 0 Email - Coaching Program (SPEC)

Company: Dave Winters, meditation, and career coach for creative professionals.

Product: Free 7-day Creativity Boost Challenge


Objective: Write the Day 0 autoresponder email that confirms subscription to the 7 day challenge.

Strategy: Deliver value by giving tips for success and generate interest for the upcoming challenge. I used a conversational tone which helps to make this email feel like it’s coming from a friend. I used personalization to connect better with the reader and offered value to build trust. I kept with Dave’s tone of being supportive and straightforward.