Landing Page - free 7 day challenge - Dave Winters Meditation Coach (SPEC)
Company: Dave Winters, meditation, and career coach for creative professionals.
Product: Free 7-day Creativity Boost Challenge
Objective: Write the landing page that the prospect will land on after clicking on Facebook ad.
Strategy: I start this page with a headline that shows prospects the ease with which this challenge can be done. I wrote the indoctrination to further empathize with the target audience struggling with creating by highlighting their challenges, but I followed up with a solution. The description of the 7-day challenge is focused on the reader and shows them what they can gain from signing up for the free week.